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Technology

No more just top-up shopping, Zepto, Blinkit et al. can now do this to a brand

336 BC. A 20-year-old man called Alexander (The Great appellation came much later) sets out from Macedonia, a small country north of Greece, the...
Technology

Zepto to Blinkit, the quick commerce race in India is taking many interesting turns

SynopsisQuick commerce is the new normal in India. While 10-minutes delivery may not have worked in global markets, the India story is quite different....
Technology

Media builds up companies then tears them down, but execution matters: Zepto CEO

Aadit Palicha, CEO, ZeptoSynopsisIn an exclusive conversation with ET Prime, Aadit Palicha, CEO of Zepto, talks about the company’s remarkable rise amid a challenging...
Marketing

AdSpot: Snickers, Nykaa, Eveready, Zepto, Apple and more

Technology

Five things this global giant needs to do as it enters Blinkit, Zepto’s turf

SynopsisIn quick commerce, speed is key. Besides, quick delivery has various other challenges to match the Indian customers’ demand for instant gratification. Will the...
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