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Marketing

TV ad volumes saw 4% decrease in Q1 of 2024: TAM Report

Marketing

Top 5 IPL 17 advertisers accounted for 35% of ad volumes: TAM Report

TAM India's report focuses on the first 55 matches of IPL 17 and encompasses all channels broadcasting the matches. In terms of television viewership, the...
Marketing

BFSI sector’s digital ad impressions see 40% surge in 2023: TAM report

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