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Celebrity

Digital-first media firms outperform traditional rivals amid slowdown

Entertainment companies with a strong digital presence attracted higher levels of investor confidence during the recent market downturn. However, companies heavily reliant on traditional...

Celebrity

Warner Bros. Discovery ramps up investment in factual entertainment

Warner Bros. Discovery (WBD) has increased its investment in factual entertainment in India, with plans to deliver over 3,000 hours of programming in...

Celebrity

Big-budget movies continue to bomb: More films shelved as Bollywood stops shooting for stars

Mumbai: The Hindi film industry has seen 30-40 big-budget films getting shelved in the past year and a half, a sharp rise from the...

Celebrity

Regional films rule box office, Hindi lose the script chasing money

ET Intelligence Group: Has the domination of regional films on India's box office collections become near total - and predictable? Going by the numbers,...

Celebrity

66% of Indian consumers prefer to pay less in exchange for watching ads: Survey

A survey by ad-tech company Moloco and research firm YouGov indicates that 66% of Indian consumers prefer to pay less in exchange for watching...

Marketing

Understanding the dynamic patterns of modern audiences across Connected TV

Celebrity

Not theatrics, meaningful content to drive fortunes of film industry

In the years since the Covid-19 pandemic shifting audience tastes have given rise to two divergent trends in India's exhibition industry.According to the latest...

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