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World Pickleball League’s campaign captures the sport’s universal appeal

Celebrity

Sony Sports Network to broadcast inaugural World Pickleball League

Sony Sports Network has secured the television broadcast rights for the first edition of the World Pickleball League (WPBL), India’s franchise-based Pickleball League. Pickleball...

Celebrity

Sony Sports ropes in top brands as advertisers for Australian Open 2025

Sony Sports Network has on-boarded Rolex, Kia Motors, Apple, and Amul as advertisers for the Australian Open 2025, which will be played from January...

Celebrity

Sony Sports Network signs 3-year deal to telecast Hockey India League

Sony Sports Network (SSN) has secured a three-year deal to broadcast the Hockey India League (HIL), starting with the 2024-25 season. This partnership aims...

Marketing

Sony Sports Network signs three-year deal to telecast Hockey India League

Celebrity

AIFF signs commercial rights agreement with Shrachi Sports, Sony Sports to telecast I-League matches

The All India Football Federation (AIFF) on Monday signed a commercial rights agreement for its premier competitions, including the I-League and IWL, with Shrachi...

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