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OTTs bet big on international shows to add variety to original content

Mumbai: Over-the-top (OTT) platforms are increasingly betting on international shows to bolster their original content offerings at a time when audience fragmentation is posing...

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NBDA brings digital news under its self-regulatory body’s purview

The News Broadcasters & Digital Association (NBDA), the apex body of news broadcasters in India, has brought digital news media under the purview of...

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TV distributors bet on bundling to arrest churn

TV broadcast distribution companies are bundling traditional and digital services to arrest subscriber churn with platform-agnostic content consumption and on-demand viewing getting more prevalent,...

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Broadcasters seek tariff forbearance to help pay-TV compete with OTTs, others

Broadcast sector stakeholders have urged the Telecom Regulatory Authority of India (Trai) to implement complete tariff forbearance to help the pay-TV industry compete with...

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Diverse content, new users to drive ad-based OTT business growth

The advertising-based video on demand (AVOD) streaming business will grow fast, fuelled by growing internet usage, diverse content, and new users from small towns,...

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