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Tata’s video unit broadcasts 80% of global sporting events

Tata Communications Ltd. is now responsible for recording and broadcasting 80% of the world’s sporting events thanks to the 2022 acquisition of a US-based...

AIFF signs commercial rights agreement with Shrachi Sports, Sony Sports to telecast I-League matches

The All India Football Federation (AIFF) on Monday signed a commercial rights agreement for its premier competitions, including the I-League and IWL, with Shrachi...

Selling on live stream: What is live commerce and how can brands benefit

live commerce: Selling on live stream: What is live commerce and how can brands benefit - The Economic Times Video | ET NowET Online...

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