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Marketing

Emami’s ad spend jumps to ₹175.7 Cr as revenue rises 17.8% QoQ

Celebrity

Consumer Goods companies step up ad spends in bid to push sales

In a last-ditch effort to meet fiscal year-end sales targets, consumer goods companies are increasing their advertising and marketing spends by up to 20%...

Marketing

Emami rebrands ‘Fair and Handsome’ to ‘Smart and Handsome’

Marketing

What will be the impact of import duty rejig in edible oil on 3 FMCG categories? Abneesh Roy explains

Abneesh Roy, Executive Director, Nuvama Institutional, says the food space is quite attractive and there we will prefer Bikaji because it is a pure-play...

Marketing

Q1 results today: ITC, Tata Motors among 88 companies will announce earnings on Thursday

The first quarter earnings season is underway and as many as 88 companies will announce their quarterly numbers on Thursday. Key results to watch...

Marketing

Influencer marketing | Gautam Madhavan : Influencer marketing: Mad Influence’s Gautam Madhavan on how to make it work for your brand

India, with a large youth population that is highly active on social media platforms, is an ideal market for influencer marketing campaigns to target...