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Celebrity

Jio Star targets Rs 6,000 crore from Champions Trophy, IPL

Jio Star is aiming to generate ad revenue of up to ₹6,000 crore from both TV and digital platforms during the upcoming ICC Champions...

Celebrity

India on cusp of entertainment revolution driven by tech, diverse content: Kevin Vaz

India is on the cusp of an entertainment revolution, driven by technology, diverse content, and evolving consumer behavior, said Kevin Vaz, CEO of Broadcast...

Marketing

SEBI prohibits use of unregulated influencers in financial marketing

Celebrity

IPL 2024 audience reach on TV, digital platforms hits a record

The Indian Premier League (IPL) 2024 has become the largest ever edition in terms of audience reach on TV and digital, even as the...

Marketing

Inside BJP’s marketing strategy for Lok Sabha Elections 2024

Marketing

Selling on live stream: What is live commerce and how can brands benefit

live commerce: Selling on live stream: What is live commerce and how can brands benefit - The Economic Times Video | ET NowET Online...

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Technology

Qantas Frequent Flyer releases more details about loyalty program changes — here’s what to book now and what to book later – The Points...

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