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Celebrity

Ormax Media launches brand lift measurement tool ahead of IPL

Ormax Media has launched Ormax Mpact, a tool designed to measure and analyse the effectiveness of brand integrations, sponsorships, and product placements across different...
Marketing

Travel Food Services files draft papers with Sebi for Rs 2,000-cr IPO

Travel Food Services, operating a travel quick-service restaurant and a lounge business across airports in India and Malaysia, has filed draft papers with markets...
Marketing

LG Electronics CEO hints at possible IPO for Indian unit amid Hyundai’s Rs 25,000 crore plan

Within days of Hyundai Motor India Ltd filing a draft red herring prospectus for a Rs 25,000 initial public offering (IPO), South Korean consumer...
Celebrity

Brands run, lift, reach for Olympic stars

New Delhi: Over two dozen Indian brands have signed sponsorship or partnership deals for the Paris Olympics, showing unprecedented interest in non-cricket sportspersons, with...
Celebrity

Disney Star onboards 19 sponsors for ICC Men’s T20 World Cup 2024

Disney Star on Thursday announced its 19 sponsors for ICC Men’s T20 World Cup 2024. The brands include Dream 11, Maruti, AMFI, Parle Products,...
Marketing

How BrandMusiq is using AI and social media to enhance sonic branding in India

If you recall the jingle “washing powder Nirma” everytime you hear of the brand, know that you are proof of the power of sonic...
Marketing

Yum Brands Q1 Results: KFC parent reports drop in global same-store sales on weak demand

Yum Brands reported a fall in quarterly global same-store sales on Wednesday, hurt by choppy demand for its KFC and Pizza Hut brands from...
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