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Technology

Roku Tests Showing Ads Before the Home Screen Loads

Owners of smart TVs and streaming sticks running Roku OS are already subject to video advertisements on the home screen. Now, Roku is testing...

Celebrity

TV broadcasters’ margins set to expand 300 bps to 15% by FY27 driven by digital growth: Crisil

The operating margins of TV broadcasters are expected to rise by 300 basis points (bps) to 15% by fiscal 2027, driven by increasing digital...

Technology

AppLovin short-seller urges exclusion of the stock from S&P 500 index

The short-seller assault on AppLovin is getting ratcheted up a notch.A week after Fuzzy Panda Research put out a report alleging that AppLovin's ad-tech...

Marketing

Ad group WPP shares plunge 16% on China weakness and US uncertainty

Ad group WPP expects its revenue and profit to be flat at best this year because of a weak Chinese market and uncertainty in...

Celebrity

Ormax Media launches brand lift measurement tool ahead of IPL

Ormax Media has launched Ormax Mpact, a tool designed to measure and analyse the effectiveness of brand integrations, sponsorships, and product placements across different...

Technology

AppLovin skyrockets 33% after earnings beat, strong guidance as analysts raise price target

Piotr Swat | Lightrocket | Getty ImagesShares of Applovin ripped more than 30% higher Thursday after the company reported a fourth-quarter earnings beat, causing...

Marketing

Pinterest shares jump 20% as AI advertisement tools drive forecasts

Pinterest's shares rose 20% on Friday as it forecast first-quarter revenue above estimates, indicating that its AI-powered tools would spur ad spend on the...

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