Amul, the well-known dairy brand, seems to be on a mission to tackle India’s protein deficiency. In recent months, the company has introduced several high-protein products like Amul Protein Lassi and High Protein Kool Coffee, each offering 10 grams or more of protein per serving.
These products are not only nutritious but also affordable and easily available, making them popular among people who regularly look for protein-rich food options. However, on Saturday, April 26, Amul surprised everyone by launching a high-protein kulfi, which led to some light-hearted and funny reactions online.
Yes, you read that right—a kulfi with high protein!
Some people were happy about this. They said now they could enjoy a sweet treat and still get their protein. But others found it funny and started making memes on social media.
Many people used AI to create fake photos of high-protein items like samosas, cigarettes, and even hair serum. It turned into a meme fest!
Users on X (formerly Twitter) wrote:
“Amul is single-handedly making India fitter, leaner, and stronger – 10g at a time! From a protein-deficient nation to a protein-powered future! #Amul #ProteinRevolution.”
🫡 Amul is single-handedly making India fitter, leaner, and stronger – 10g at a time!
From a protein-deficient nation to a protein-powered future!#Amul #ProteinRevolution /s pic.twitter.com/jFg4iEUQ2e
— Cards Wizard (@cards_wizard) April 28, 2025
Another user joked that Amul should make high-protein cigarettes, saying, “Only Amul can do this.”
Only Amul can do this pic.twitter.com/7ANdA2Pv0m
— Arpit Kushwaha (@Lawyerwhosquats) April 28, 2025
Someone else asked for a protein-packed Vada Pav:
“Bro Amul, this will solve a lot of things, pls!”
One meme even asked Amul to launch protein whisky, while another suggested a hair growth serum with protein.
A funny post using a Breaking Bad scene joked,
“Amul is adding protein to everything.”
Clearly, the internet had a lot of fun with Amul’s latest product.
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