Global city experiences leader Magnicity has appointed AVIAREPS India as its official Sales, Marketing, and PR representative, aiming to strengthen its brand visibility and engagement within the Indian market. This strategic move comes as India’s outbound tourism continues its rapid growth, projected to become the fifth-largest source market globally by 2027.
Founded in France in 1974, Magnicity is known for transforming traditional sightseeing into immersive, multi-sensory experiences. Its portfolio includes iconic observation spaces at the Paris Montparnasse Observatory, Berliner Fernsehturm in Germany, 360 Chicago in the United States, Euromast and Celest’ in Rotterdam, and the upcoming Highline Warsaw in Poland. The brand’s offerings blend panoramic city views with curated culinary experiences, cultural storytelling, and architectural insights.
Commenting on the development, Alexia Vettier, CEO of Magnicity, said, “We are excited to strengthen our presence in the Indian market, a country known for its vibrant and curious travellers. This collaboration marks the beginning of our expansion plans into Asia, and we look forward to welcoming more Indian visitors to our global locations.”
Cricket is influencing travel patterns across India, with 47 per cent of Indians planning trips to attend live matches, reveals Skyscanner’s new report. The study shows cricket is evolving into a travel motivator, with fans extending their stays and exploring cities post-match. Destinations like Mumbai and Australia emerge as favourites, while tools like fare alerts and flexible calendars are aiding travel planning.
Ellona Pereira, General Manager, AVIAREPS India, noted, “We are delighted to represent Magnicity, a brand that transforms sightseeing into a storytelling journey. With India’s deep-rooted appreciation for culture and immersive experiences, Magnicity’s philosophy will truly resonate with Indian travellers, enhancing their journeys with unforgettable moments and unique perspectives.” As part of the partnership, AVIAREPS India will lead targeted sales initiatives, strategic media engagement, and collaborations within the travel trade to promote Magnicity as a must-visit experience for Indian FIT (Free Independent Travellers) and MICE (Meetings, Incentives, Conferences, and Exhibitions) segments.
The collaboration highlights Magnicity’s ambition to tap into India’s expanding outbound travel potential and offer Indian tourists memorable urban experiences across its global sites.
