Chinese suppliers who manufacture products for global luxury brands like Hermès’ Birkin and Louis Vuitton are now offering nearly identical items directly to consumers—at up to 90% lower prices.
Viral videos circulating on social media platforms like X (formerly Twitter) show Chinese manufacturers openly sharing that they produce for top brands such as Chanel, Estee Lauder, and Bobbi Brown. However, instead of sending the products to these labels, they are now selling similar unbranded versions online at a fraction of the cost.
For instance, one supplier claimed that a Birkin bag, which retails for $34,000 (around ₹29 lakh), costs only $1,400 (approximately ₹1.2 lakh) to produce. “Most of the money goes into branding and profit margins, not materials or labor,” the supplier said.
These sellers promise high-quality materials, skilled craftsmanship, and even free shipping and import duty coverage, making their offer even more appealing to consumers.
This direct-to-consumer trend is seen as a reaction to the heightened tensions between the US and China. With American policies encouraging companies to shift manufacturing out of China, Chinese factories are reportedly seeking new ways to stay afloat, such as selling their luxury-grade products directly to buyers online.
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