Mrunal Thakur becomes the brand ambassador for Dyna soaps in new brand campaign : Bollywood News – Bollywood Hungama

Dyna, a beauty soap brand from Anchor Consumer Products, has announced actress Mrunal Thakur as its new brand ambassador. She will represent the brand’s latest campaign, “Pehli Jhalak Kare Khoobsurat Asar.”

Mrunal Thakur becomes the brand ambassador for Dyna soaps in new brand campaign

The announcement is part of Dyna’s strategy to expand in the premium beauty soap market, appealing to consumers looking for quality skincare at a great value. Mrunal Thakur, known for her confidence and elegance, connects well with modern women who prioritize self-care.

Mrunal Thakur’s partnership with Dyna aligns with the brand’s expansion in the premium beauty segment. Dyna offers a Grade 1 soap with 76% TFM (Total Fatty Matter) and no fillers, ensuring purity and effectiveness. With real ingredients, it provides deep nourishment, lasting freshness, and radiant skin, appealing to those who value quality self-care.

“Mrunal Thakur represents everything Dyna stands for—grace, poise, and timeless beauty. Her journey from television to Bollywood mirrors our brand’s evolution, making her the perfect ambassador. We are excited about this collaboration and believe it will elevate Dyna’s appeal among beauty-conscious consumers,” said Karan Shah, Director of Anchor Consumer Products.

“I am thrilled to partner with Dyna, a brand that truly understands the essence of beauty and confidence. The new campaign beautifully captures the magic of first impressions, and I love how Dyna empowers women to feel their best every day. It’s an exciting journey, and I’m looking forward to being a part of it,” said Mrunal Thakur.

Dyna’s latest TVC, directed by Uzer Khan and produced by 30Sec of Fame, features Mrunal Thakur as a confident, radiant woman who makes a lasting impression. The ad highlights how Dyna enhances beauty and confidence, in line with its tagline, “Pehli Jhalak Kare Khoobsurat Asar.”

Kunal Shah, Creative Director at Anchor added, “Dyna’s new packaging blends premium elegance with sustainability, crafted from recyclable materials for a greener future. With the ever-radiant Mrunal Thakur as the face of Dyna, it perfectly embodies beauty, confidence and conscious living”

The campaign will be promoted across television, digital platforms like YouTube, Instagram, Facebook, and OTT, as well as in-store branding for maximum reach and engagement.

With the rising demand for premium beauty soaps, Dyna’s partnership with Mrunal Thakur aims to boost its market presence and consumer engagement. The collaboration focuses on increasing brand awareness and preference while expanding availability through modern trade, general trade, and e-commerce. This move reinforces Dyna’s commitment to quality, innovation, and self-care, positioning it as a trusted choice for beauty-conscious consumers.

In addition to the TVC and digital promotions, Mrunal Thakur will appear on Dyna’s product packaging and offline campaigns, strengthening her association with the brand. The marketing strategy will also include influencer collaborations, social media contests, and interactive activities to boost consumer engagement.

Dyna’s partnership with Mrunal Thakur marks a new phase in premium skincare, combining luxury with accessibility. The campaign is set to make a strong impact across digital and traditional media, further strengthening Dyna’s presence in the Indian beauty soap market.

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