Synopsis
In a significant move, cab-hailing unicorn Ola bids a reluctant goodbye to commissions from cab drivers and settles for fixed subscription fees. This is the most significant in a series of fundamental changes in India’s app-based on-demand mobility, set off by the launch of Namma Yatri’s zero-commission platform for autorickshaw drivers two years ago.
In a matter of months, India’s app-based mobility looks vastly different from what it was for more than a decade. The latest development is Ola making a crucial change in its revenue model in the four-wheeler category. Instead of commissions per ride, it has started charging drivers a fixed daily fee in the car category that accounted for about 80% of its revenue. A major ride-hailing platform, which dominated the market for the most part,
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