A few years ago, edtech was the darling of investors. Cash flowed, valuations soared, and everyone wanted in. Then reality hit. Schools reopened, the pandemic glow faded, and many companies stumbled—layoffs, funding droughts, and closures told the tale.
But here’s the twist: edtech didn’t die. It grew. The sector is evolving, and this shift will only make it stronger—while delivering results that matter. There is no debate that edtech is a ‘must-have’ today—provided it delivers real results. Degrees and certificates are great, but tangible outcomes matter more. Investors and students alike are demanding accountability, signalling a fundamental shift in the industry’s priorities.
Making sustainable business models
The first wave of edtech growth was powered by free access, aggressive marketing, and a land-grab approach. Companies today are moving towards revenue streams backed by solid fundamentals—job-linked programmes, employer partnerships, and models that directly contribute to career advancement.
But here’s the thing—education is a long-term challenge that isn’t going to be solved in a quarter or even a few years. The companies that think long-term, that prioritise user success over short-term metrics, are the ones that will thrive. These are the companies making user-forward decisions today, ensuring sustainable growth and delivering consistent results over decades, not just financial cycles. The focus is most definitely shifting to models that deliver genuine student success while remaining profitable.
Designing learning experiences that stick
Passive learning does not work. Pre-recorded courses saw high drop-off rates, and students craved more interaction. That is why live, instructor-led training is making a strong comeback. At the same time, AI-powered personalisation is reshaping digital education.
Smart platforms now assess learner progress, recommend content tailored to individual needs, and use real-time feedback to boost engagement.
But what truly sets edtech apart is its ability to make learning dynamic. It’s not just about teaching—it’s about tracking how students learn, using data to tweak content in real-time, helping teachers improve, and feeding placement insights directly back into training programs. These are the innovations that will actually move the needle and deliver on edtech’s original promise—making people more employable.
Reaching beyond the metros
The next wave of edtech’s growth will be driven by Tier II and III cities. The demand for high-quality education is surging in these regions, but affordability remains a major hurdle. To address this, edtech firms are rolling out flexible financing options, including income-share agreements and pay-after-placement models. Government initiatives like the National Education Policy (NEP) 2020 are also enabling digital learning, particularly in vernacular languages, making education more accessible to diverse learner groups.
Taking accountability of results
Other industries have already gone through a reckoning when it comes to transparency—whether it is food, homecare, or consumer goods, customers now demand clear information about what they’re buying. Education, on the other hand, is just beginning to see this shift. The conversation around accountability and transparency is picking up, and it’s only going to get louder.
More students today are questioning the promises made by educational institutions. Placement rates, career outcomes, and real-world skill acquisition are coming under scrutiny. As this demand for transparency grows, interventions to enforce accountability will become stronger. Institutions that fail to back up their claims with hard data will lose trust—and in education, trust is everything.
Building industry connects
Bringing recruiters and experts into teaching, placements, and curriculum design is critical to making students job-ready. Aligning incentives for industry professionals to engage in education creates a win-win situation—something that traditional institutions have struggled with due to their non-profit structures. This is a key barrier that edtech is breaking by integrating professionals directly into learning environments.
This space is evolving fast. We are already seeing companies sponsor specialized batches, collaborate on hiring, and co-create training programs that prepare students for actual industry roles. This shift is a game-changer. When companies see a direct benefit in grooming future talent, they invest more deeply, ensuring that education is not just theoretical but deeply practical and outcome-driven.
Building for long-term success
Edtech isn’t dead—it’s just growing up. The companies that will win are those that focus on real, measurable impact. Trust isn’t built through just marketing; it’s built through student success stories, career outcomes, and transparent financing models. The next decade belongs to companies that can prove they are not just teaching, but truly transforming careers.
Conclusion
The hype may have cooled, but edtech’s evolution is far from over. In fact, it’s now entering its most meaningful phase—one where results matter more than rhetoric. The companies shaping this sector’s future won’t be the ones that raised the most money, but the ones that built the deepest impact. At the end of the day, students, investors, and educators are aligned on one thing: real education delivers real results. And that’s where edtech’s future lies.
(The article has been authored by Varun Satia, Founder & CEO, Kraftshala, a sales and marketing training platform)
(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)
