The India vs. New Zealand final captivated audiences nationwide, drawing 124.2 crore views and reaching a peak concurrency of 6.12 crores. Hindi-speaking regions contributed over 38% of total viewership, with Uttar Pradesh, Uttarakhand, Maharashtra, Goa, Punjab, and Haryana leading consumption. Large-screen viewing also saw a surge, with JioHotstar achieving over 80% penetration in WiFi-enabled CTV households, and Maharashtra recording the highest viewership.
Kiran Mani, CEO – Digital, JioStar, highlighted the platform’s scale and accessibility: “The overwhelming response to the ICC Men’s Champions Trophy 2025 marks a leap toward the billion-screen opportunity, where seamless access and immersive engagement are now the expectation, not the exception. The tournament also saw the highest-ever single-day subscriptions since launch, during the India vs Australia match, further underscoring the scale at which audiences are embracing digital streaming. This moment is a testament to our commitment to making high-quality experiences accessible to all and transforming digital consumption in India, as we continue to deliver unparalleled, seamless, and inclusive experiences built for the future.”
JioHotstar’s innovations in digital sports coverage also played a key role in audience engagement. The platform streamed the tournament live across 16 feeds in nine languages—English, Hindi, Marathi, Haryanvi, Bengali, Bhojpuri, Tamil, Telugu, and Kannada—alongside four multi-cam feeds. Accessibility enhancements included an Indian Sign Language feed and Audio Descriptive Commentary, making cricket more inclusive than ever. The vertical feed (MaxView) in Hindi and English further optimized mobile viewing for on-the-go fans.
Sanjog Gupta, CEO – Sports, JioStar, highlighted the impact of digital engagement: “The Indian team’s campaign in the ICC Men’s Champions Trophy 2025 was more than just a victory—it was a demonstration of Cricket’s influence on the collective consciousness and culture of the country. With peak concurrency of 6.12 crore for the final and sustained levels of concurrency around 5 crores for the tournament, JioHotstar became the digital heartbeat of this celebration, amplifying the power of shared experiences. Looking into the future of live sports on the platform, we will continue to push the boundaries on inclusive, intuitive, interactive, and immersive experiences for a wide spectrum of users ranging from Cricket connoisseurs to event watchers.”
JioStar Network brought the ICC Men’s Champions Trophy 2025 to audiences with the support of leading brands, including Dream11, Pernod Ricard India, Beam Suntory, Kohler, Birla Opus, Vodafone Idea, ICICI Direct, LIC Housing Finance Limited, Eicher Motors, and Indira IVF.
