The IPL has established itself as a cultural phenomenon in India, and this season promises to enhance brand visibility across various categories, including beverages, air conditioning units, banking and financial services, fintech, fantasy sports, mobile phone handsets, and paints.
Among the notable names joining the IPL bandwagon are My11Circle, Campa Energy, Birla Opus, PokerBaazi, SBI, PhonePe, Mutual Funds Sahi Hai, Thums Up, Google Search, Allen Solly, Jaquar Bath + Light, GPay, Kent Kuhl Fans, Dream11, Reliance-owned Campa, Joy Cosmetics, TVS, Asian Paints, Zupee, and Amul.
Ishan Chatterjee, Chief Business Officer, Sports Revenue, SMB & Creator at JioStar, expressed his enthusiasm for the upcoming season, and said that IPL is a cultural juggernaut that brings fans and brands together at an unprecedented scale, making the tournament more than just a sporting league.
“As we gear up for the 2025 season, we are excited to welcome our sponsors to our platforms that deliver scale, impact, and deep consumer engagement. With cutting-edge ad innovations and seamless synergy between TV and digital, we remain committed to delivering impact and value for our partners while elevating the fan experience like never before,” he said.
IPL 2025 ecosystem is expected to generate big money, nearly Rs 6,000-7,000 crore in advertising revenue from TV, digital platforms, team sponsorships and on-ground advertisements. In the past IPL has delivered great viewership reach across television and digital platforms, further presenting brands with a dynamic opportunity to amplify engagement and possibly forge connections with their audiences.JioStar is set to introduce a range of innovative advertising solutions, including AI-powered audience segmentation for precision targeting, interactive ad formats, and multilingual broadcasts. This gives brands bandwidth to capitalize on unique TV ad placements such as Brand Spotlight, which offers exclusive placements during the first five overs, as well as CGI-Led Live Interventions, Scannable Action Replay, and interactive ad tech through Star Deals.The highly anticipated tournament will take place from March 22 to May 25, showcasing the best cricketing talent in a high-energy format that keeps fans engaged.
