Ajay Devgn announces his AI company Prismix along with Danish Devgn, actor Vatsal Sheth, and Sahil Nayar : Bollywood News – Bollywood Hungama

Bollywood celebrity and entrepreneur, Ajay Devgn continues to push boundaries with his industry expertise. Following the success of NY VFXWaala and his strategic alliance with Goodbye Kansas Studios, he is now set to revolutionise AI-driven media. In a bold step towards the future of content creation, Ajay Devgn has announced Prismix, a pioneering AI-driven media company specialising in generative AI storytelling.

Ajay Devgn announces his AI company Prismix along with Danish Devgn, actor Vatsal Sheth, and Sahil Nayar

At the helm of Prismix are innovators who seek to blend creativity, technology, and business acumen to push the boundaries of AI-driven storytelling. Ajay Devgn will serve as Chairman of Prismix, leading a distinguished leadership team that includes Danish Devgn (Co-Founder & Chief Business Officer), Vatsal Sheth (Co-Founder & Chief Executive Officer), and Sahil Nayar (Co-Founder & Chief Creative Officer). Together, they aim to redefine storytelling, merging creativity with advanced AI technology to create groundbreaking media content. This venture also reinforces Ajay’s commitment to innovation, empowering filmmakers, brands, and creators to craft high-quality, scalable, and visually compelling narratives with cutting-edge AI technology.

Ajay Devgn, Chairman, Prismix shared his excitement about this project and said, “With Prismix, we are stepping into the future of storytelling. AI is not just a tool but a creative partner that can help filmmakers and brands bring their vision to life in ways never imagined before. Our goal is to revolutionise media by making high-quality, AI-driven content more accessible and scalable.”.

Danish Devgn, Co-Founder & Chief Business Officer expressed his happiness, “Prismix is about bridging the gap between technology and creativity. AI offers endless possibilities, and we are here to harness its full potential to empower creators, brands, and storytellers.”.

Vatsal Sheth, Co-Founder & Chief Executive Officer added, “With this company, we aim to redefine entertainment and guide AI in media. We specialise in harnessing the power of AI to revolutionise media and entertainment. Our commitment lies in creating an ecosystem where storytelling meets efficiency, enabling stunning content production at scale.”.

Sahil Nayar, Co-Founder & Chief Creative Officer also stated, “Creativity should never be limited by resources or technology. With Prismix, we are breaking barriers, allowing imagination to flourish through AI-powered storytelling.”

Prismix is dedicated to bridging creativity and generative AI to transform the media landscape. From short films and series to animated graphic novels, music videos, corporate content, and social media campaigns, the company enables projects that were once limited by cost or complexity to come to life. Prismix has already begun collaborating with mainstream media, education and other verticals to shape the future of AI-driven content creation.

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