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Ebix Travel partners with Delhi-based IPL team to enhance brand presence – ET TravelWorld

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Ebix Travels is delighted to announce its renewed partnership with Delhi Capitals as an Associate Sponsor for the highly anticipated 2025 T20 cricket season. This collaboration, which encompasses both the men’s and women’s teams, marks a significant milestone in the Indian T20 cricketing landscape, solidifying Ebix’s position as a key player in the growing sports sponsorship arena.

As a leading technology and financial exchange company, Ebix’s continued association with Delhi Capitals promises to inject a new level of energy and excitement into the tournament. The sponsorship agreement guarantees prominent brand visibility throughout the season, providing Ebix with extensive opportunities to engage with a global audience. With India’s premier T20 competition being one of the most-watched sporting events worldwide, this partnership offers an unparalleled platform for Ebix to expand its reach and strengthen its connection with cricket fans across India and beyond.

Previously, Ebix partnered with Delhi Capitals as a principal sponsor in 2019, a collaboration that proved highly successful. Naveen Kundu, Managing Director of EbixCash Travel Services, reflected on the partnership, stating, “We are thrilled to continue our association with Delhi Capitals as an Associate Sponsor for the 2025 T20 Cricket season. Cricket is more than just a sport in India. It’s a passion that unites millions. This partnership reflects our commitment to engaging with a broad consumer base. We want to tap into the energy of T20 cricket to enhance our brand presence. We look forward to an exciting season and a successful collaboration with Delhi Capitals.”This sponsorship brings several strategic advantages that align with Ebix’s long-term growth objectives. The T20 series, featuring Delhi Capitals and other prominent teams, draws millions of viewers from both domestic and international markets. The depth of exposure will enhance Ebix’s visibility, helping to connect with diverse demographics, while strengthening its credibility in the fintech sector.

By partnering with a top-tier team like Delhi Capitals, Ebix continues to solidify its position as a trusted and innovative brand in digital payments, financial services, and technology. The sponsorship provides valuable opportunities to promote Ebix’s range of solutions, including remittances, prepaid cards, travel solutions, and payment processing services, across both retail and corporate customer bases.

The partnership also offers Ebix a competitive edge by differentiating the company from other players in the travel technology space. Aligning with one of the most dynamic teams in the T20 league ensures high visibility and positive brand association, positioning Ebix as an industry leader and enhancing its influence in the digital and financial services sectors.

  • Published On Feb 13, 2025 at 02:44 PM IST

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