Bigg Boss Season 18 garners 205 million views across TV, digital platforms

Hindi reality show Bigg Boss‘ Season 18 has achieved 205 million views across Colors TV and Jio Cinema. Over its four-month run, the season accumulated 112 billion viewing minutes and saw significant digital engagement, with 5.6 billion views across social media and an additional 2.9 billion on Jio Cinema.“Year after year, Bigg Boss continues to redefine entertainment, engaging audiences like never before. The show’s growing popularity and unparalleled reach make it the ultimate platform for brands seeking deeper audience connections and a competitive edge in the marketplace. We are thrilled with this season’s overwhelming response and look forward to raising the bar even higher,” said Ajit Varghese, Head of Revenue – Entertainment & International, Jio Star.

A Jio Star network property, Bigg Boss connects with audiences through regional editions in Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, and Bengali. The show’s enduring relevance reflects societal dynamics, as seen through its exceptional performance.

Season 18 introduced the tagline ‘Bigg Boss Jaante Hain’, where Bigg Boss predicted contestants’ futures, with the theme “Time Ka Tandav” adding suspense, strategy, and surprises.

The season 18 was supported by brand partners, including Belavita, Vaseline, Parle Hide & Seek, Ching’s Schezwan Chutney, Berger Paints, and others. Digital engagement was fueled by collaborations with Vimal, Housing.com, Oppo, LG Hot and Cold AC, and Rapido Cabs.

Bigg Boss Season 18’s success strengthens the show’s position as a top reality TV offering in India, setting high expectations for future seasons.The TV viewership data is based on Broadcast Audience Research Council TG 2+, All India, COLORS SD+HD, Original+ Repeat, 6th Oct 2024-20th Jan 2025, TV + OOH TV + Mixpanel, and Individual Platform Insights (YouTube, Meta, X) | Mixpanel.