Mumbai: The meeting between the Ministry of Information and Broadcasting (MIB) and the advertising and media industry bodies on Tuesday ended in a stalemate, with the former insisting that the self-declaration certificate (SDC) mandate has to be implemented by June 18 citing the Supreme Court (SC) order.The meeting held under the chairmanship of MIB secretary Sanjay Jaju was attended by Madison World chairman Sam Balsara, who was representing the media agencies, Indian Broadcasting and Digital Foundation secretary Sidharth Jain, the Advertising Standards Council of India’s Manisha Kapoor, and Google India’s Satya Raghavan, among others.
Advertising and media bodies were expecting the MIB to come up with solutions that would have ensured compliance with the SC verdict while taking care of their concerns. But, according to an official who attended the meeting, the MIB told the stakeholders that any delay in implementation of the SDC mandate might result in contempt of the SC order dated May 7.
