A few more sponsors are in the pipeline, said the company in a press release.
“We are excited to welcome our esteemed sponsors for the ICC Men’s T20 World Cup 2024 across Star Sports and Disney+ Hotstar. The continued support from renowned brands underscores the immense appeal and significance of this tournament,” said Ajit Varghese, Head of Network – Ad Sales at Disney Star.
The tournament, featuring 20 teams will start on June 1. The final is set to be played on June 29. A total of 55 matches will be played across three venues in the United States and six stadiums in the West Indies.
The clash between India and Pakistan on June 9 is expected to be the most viewed match of the tournament along with the knockouts.
“This diverse group of sponsors demonstrates the enduring popularity of cricket and the strategic importance of sports consumption and innovative content delivery. As we gear-up for this grand event, we eagerly anticipate an exhilarating celebration of cricket that will unite passionate fans and players from around the world,” Varghese added.The matches will be telecast exclusively on the the Star Sports network and will be available for streaming free of cost to mobile users on Disney+ Hotstar. The model was offered for the Asia Cup, 2023 and the ICC Cricket World Cup 2023.
