ET Prime Unicorn 100: Why it’s time to dial down unhealthy scepticism on startups

Are they real businesses? That’s the nutgraf – the core – of many conversations about Indian startups. And the chatter only gets louder each time there is a crash. Companies, startups or not, go through cycles – good and bad. Some will sink, some will sail. More than a century and three decades since it turned the bulb on American innovation, General Electric, a favourite case study of many celebrated management gurus, split into three separate