Synopsis
This general elections, politicians will pop up with personalised messages in your WhatsApp chats, surprise you with a hologram address, and if all else fails, you can always call their call centre chaps.
Expected voters — close to 960 million At stake — 543 Lok Sabha seats The theatre — the largest elections in the world. Indian elections have traversed the technological distance from polling booths, ballot papers to now electronic voting machines (EVMs). However, the way to reach out to voters has not changed much — it’s the same megaphones and rallies. While those will still be a great medium for popular leaders, the last two general elections
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